Customer Feedback Form Template

Collect customer feedback that pairs every rating with a reason, so you learn what to fix instead of just how you scored.

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When to use this template

You just shipped a redesign or major feature and want structured reactions while the change is still fresh.
Support keeps hearing recurring complaints secondhand and you need them written down by the customers themselves.
You are preparing a roadmap review and want current sentiment with verbatim quotes to put next to usage data.
You need a permanent 'give feedback' link for your app footer, docs, or post-purchase emails.

How to use this template

1
Click “Use this template” Get your own copy of this form in the editor instantly.
2
Edit the labels or fields if needed. Remove what you don’t need, make things optional, or keep our expert structure.
3
Publish and share the link Send it to your team or clients to start collecting structured responses.

Common mistakes when using this form

Reading the average star rating as the finding. A 4.1 built from fives and ones describes a polarizing product, not a good one — the distribution and the reasons carry the information the mean destroys.
Sending the form only after happy moments like a successful purchase. You are sampling your own highlight reel; feedback gathered after support tickets and failed sessions is worth more precisely because it hurts.
Collecting feedback nobody answers to. Customers who wrote paragraphs and hear nothing stop writing paragraphs — close the loop, even with a two-line 'we read this, here is what we are doing'.

Frequently Asked Questions

What questions should a customer feedback form ask?

Four are enough: an overall rating, why they gave that rating, what one thing they would improve, and whether you may follow up. The 'why' is non-negotiable — it converts a satisfaction metric into a to-do list. Everything beyond these four questions trades response rate for detail you rarely use.

How do I get more customers to fill out a feedback form?

Ask at moments of genuine emotion — right after a support resolution, a cancellation, or heavy usage — keep it under a minute, and say what previous feedback changed ('you asked, we built X'). Proof that feedback gets read is the strongest response-rate lever there is, ahead of any incentive.

Should feedback forms be anonymous?

Make identity optional, exactly as this template does with its optional email. Anonymity raises honesty on sensitive points, but a reachable respondent is worth several anonymous ones because you can ask the follow-up question that unlocks the real insight. Let each person choose their trade.

What's the difference between a feedback form and an NPS survey?

NPS is a standardized benchmark — one loyalty question, tracked over time, comparable across companies. A feedback form is diagnostic and free-form, built to surface specifics right now. Run NPS quarterly to watch the trend, and keep a feedback form open year-round to catch what the trend cannot explain.

Related Templates

Product & Feedback·7 fields

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Customer Feedback Form Template